Sunday, November 20, 2005

My Le Coq Sportif ?!

DMC says Adidas no longer his

NEW YORK, Nov. 19 (UPI) -- Run-DMC's Darryl McDaniels has kicked his Adidas aside after 20 years and jumped into the Upscale French brand, Le Coq Sportif.

Run-DMC revolutionized hip-hop fashion back in 1986 with their hit song, "My Adidas."

McDaniels, aka DMC, told he wore Adidas for some 20 odd years because "literally, no other sneaker looked right on me."

"For some reason, those shell-toes were mine. Not for Run, not (Jam Master) Jay's. For me. I couldn't wear nothing else."

Le Coq Sportif was popular in hip-hop circles in the mid-1980's, noted, but DMC said he did not discover the brand until recently.

"I put those shoes on and it was a wrap," DMC said. "I finally found the sneaker I was looking for. Finally I could get out of my shell-toes."

In addition to his new endorsement deal, DMC is helping Le Coq Sportif choose color schemes for its U.S. line.

DMC is preparing to release his debut solo album "Checks Thugs and Rock 'n Roll" on his own label Rags 2 Riches Records.


Anonymous Teiresias_uk said...

Le Coq were owned by adidas for at least a period of time. My old man worked for adi in Manchester and did a stint working as Head of Uk Sales for Le Coq before doing the same job for the main adi company

1:07 AM  
Blogger ilovemyadidas said...

hey Teiresias... ask your old man what it's like to work for the trefoil... would love to know...

8:00 AM  

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